H&S Energy, overseeing 160 Extra Mile and Power Market convenience stores in California, initiated its proprietary online ordering and delivery program with Vroom Delivery in 2021. As per a company press release, the program has experienced significant growth, surpassing $1 million in annualized sales and approaching $2 million.
Online Sales Goals:
The company aims to achieve $10 million in annualized online sales by 2025, leveraging organic growth, marketing initiatives, new store launches, and Vroom Delivery's digital commerce offerings.
Quantifiable Impact:
- Exponential growth, surpassing $1 million in annualized sales.
- Ambitious goal of $10 million in annualized online sales by 2025.
Success in On-Demand Delivery:
H&S Energy attributes its success in on-demand delivery to factors like speed, reliability, and customer satisfaction. Sal Hassan, CEO and president, emphasized the company's consistent excellence in these areas.
Vroom Delivery's Automated Menu Management (AMM) Services:A key element in H&S Energy's triumph is Vroom Delivery's AMM services, enabling automatic listing of thousands of products online with minimal manual maintenance. This has led to a reduction in out-of-stocks to under 1% of orders. H&S also enhances the customer experience with a mobile app for Power Market locations through Rovertown.
Quantifiable Impact:
- Reduced out-of-stock instances to under 1% of orders.
- Seamless online listing of thousands of products with minimal manual maintenance.
Future Expansion and Digital Offerings:
In a recent announcement, H&S Energy disclosed plans to double its store count to 400 stores and expand digital offerings with Vroom Delivery. This includes populating proprietary ordering menus, expanding third-party marketplace offerings significantly, incorporating Vroom Delivery loyalty integrations, introducing Power Market+ subscriptions, and implementing in-store ordering via kiosk.
Future Expansion Plans:
- Doubling store count to 400 stores.
- Expanding digital offerings, including loyalty programs and subscriptions.
H&S Energy's online success story is closely tied to Vroom Delivery's AMM services. The streamlined menu management system has not only driven impressive sales growth but has also enhanced customer satisfaction. Positioned as a forward-thinking player in the convenience store landscape, H&S Energy's commitment to innovation and expansion showcases the effectiveness of its strategic partnership with Vroom Delivery.